{"id":5710,"date":"2023-05-11T14:16:00","date_gmt":"2023-05-11T20:16:00","guid":{"rendered":"https:\/\/keken.com.mx\/our-purpose\/"},"modified":"2026-01-14T12:14:42","modified_gmt":"2026-01-14T18:14:42","slug":"our-purpose","status":"publish","type":"page","link":"https:\/\/keken.com.mx\/en\/our-purpose\/","title":{"rendered":"Our purpose"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;encabezado-proposito&#8221; css=&#8221;.vc_custom_1767711949251{background-image: url(https:\/\/keken.com.mx\/wp-content\/uploads\/2026\/01\/AN_keken_banner_2.jpg?id=8071) !important;}&#8221;][vc_column css=&#8221;.vc_custom_1683841752766{padding-top: 0px !important;}&#8221;][vc_custom_heading text=&#8221;About us&#8221; font_container=&#8221;tag:h6|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221;][vc_custom_heading text=&#8221;Food with responsibility, flavor, and purpose&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221; el_class=&#8221;bold&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1765219125074{padding-top: 100px !important;padding-bottom: 100px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;Mission&#8221; font_container=&#8221;tag:h1|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221; el_class=&#8221;vino bold&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h5>To be leaders in swine production and pork sales, looking for low cost and sustained growth, through the development of healthy products and services that satisfy our customers, with competent and competitive personnel.<\/h5>\n<p>[\/vc_column_text][vc_custom_heading text=&#8221;Vision&#8221; font_container=&#8221;tag:h1|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221; el_class=&#8221;vino bold&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h5>We contribute to the welfare of people, providing delicious and healthy food.<\/h5>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2356&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1683842342419{padding-top: 100px !important;padding-bottom: 100px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;We improve lives&#8221; font_container=&#8221;tag:h1|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221; el_class=&#8221;vino bold&#8221;][vc_custom_heading text=&#8221;We nourish with passion&#8221; font_container=&#8221;tag:h1|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221; el_class=&#8221;vino bold&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h5>This commitment guides every decision, innovation, and effort across our company, placing <strong>people\u2019s well-being, care for the environment, and the quality of our products at the heart of everything we do.<\/strong> Through this evolution, we reaffirm our calling to build a more responsible, sustainable, and human future.<\/h5>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;8073&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;div-valores&#8221; css=&#8221;.vc_custom_1683846495855{background-color: #6b203e !important;}&#8221;][vc_column css=&#8221;.vc_custom_1683846891274{padding-top: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Values&#8221; font_container=&#8221;tag:h1|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221; el_class=&#8221;bold&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1683846508628{background-color: #6b203e !important;}&#8221;][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1683846908130{padding-top: 0px !important;}&#8221;][vc_row_inner el_class=&#8221;bloque-valor&#8221;][vc_column_inner][vc_single_image image=&#8221;2360&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1683847076442{margin-bottom: 15px !important;}&#8221;][vc_custom_heading text=&#8221;Integrity&#8221; font_container=&#8221;tag:h4|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221; el_class=&#8221;bold titulo&#8221;][vc_separator color=&#8221;white&#8221; css=&#8221;.vc_custom_1683847145593{margin-bottom: 15px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1714512563764{margin-bottom: 0px !important;}&#8221; el_class=&#8221;blanco texto&#8221;]We seek congruence between what we think, say and do with total transparency in the management of resources, intellectual honesty and respect for norms.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1683846911691{padding-top: 0px !important;}&#8221;][vc_row_inner el_class=&#8221;bloque-valor&#8221;][vc_column_inner][vc_single_image image=&#8221;2369&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1683847468257{margin-bottom: 15px !important;}&#8221;][vc_custom_heading text=&#8221;Institutional character&#8221; font_container=&#8221;tag:h4|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221; el_class=&#8221;bold titulo&#8221;][vc_separator color=&#8221;white&#8221; css=&#8221;.vc_custom_1683847155849{margin-bottom: 15px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1714512583621{margin-bottom: 0px !important;}&#8221; el_class=&#8221;blanco texto&#8221;]We act according to our mission and vision with adherence to our systems and processes.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1683846915802{padding-top: 0px !important;}&#8221;][vc_row_inner el_class=&#8221;bloque-valor&#8221;][vc_column_inner][vc_single_image image=&#8221;2370&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1683847475800{margin-bottom: 15px !important;}&#8221;][vc_custom_heading text=&#8221;Leadership&#8221; font_container=&#8221;tag:h4|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221; el_class=&#8221;bold titulo&#8221;][vc_separator color=&#8221;white&#8221; css=&#8221;.vc_custom_1683847159633{margin-bottom: 15px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1714512602844{margin-bottom: 0px !important;}&#8221; el_class=&#8221;blanco texto&#8221;]We assume the commitment and effort to be the best in what we do every day, always with respect and honesty.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1683847332953{padding-bottom: 80px !important;background-color: #6b203e !important;}&#8221;][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1683846908130{padding-top: 0px !important;}&#8221;][vc_row_inner el_class=&#8221;bloque-valor&#8221;][vc_column_inner][vc_single_image image=&#8221;2371&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1683847485287{margin-bottom: 15px !important;}&#8221;][vc_custom_heading text=&#8221;Teamwork&#8221; font_container=&#8221;tag:h4|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221; el_class=&#8221;bold titulo&#8221;][vc_separator color=&#8221;white&#8221; css=&#8221;.vc_custom_1683847145593{margin-bottom: 15px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1714512622277{margin-bottom: 0px !important;}&#8221; el_class=&#8221;blanco texto&#8221;]We unite experiences, knowledge, skills and efforts to enrich ideas and achieve results together.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1683846911691{padding-top: 0px !important;}&#8221;][vc_row_inner el_class=&#8221;bloque-valor&#8221;][vc_column_inner][vc_single_image image=&#8221;2372&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1683847492575{margin-bottom: 15px !important;}&#8221;][vc_custom_heading text=&#8221;Innovation&#8221; font_container=&#8221;tag:h4|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221; el_class=&#8221;bold titulo&#8221;][vc_separator color=&#8221;white&#8221; css=&#8221;.vc_custom_1683847155849{margin-bottom: 15px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1714512641364{margin-bottom: 0px !important;}&#8221; el_class=&#8221;blanco texto&#8221;]We challenge beliefs and paradigms to transform ideas into new products, processes and valuable services.<br \/>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1683846915802{padding-top: 0px !important;}&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;encabezado-proposito&#8221; css=&#8221;.vc_custom_1767711949251{background-image: url(https:\/\/keken.com.mx\/wp-content\/uploads\/2026\/01\/AN_keken_banner_2.jpg?id=8071) !important;}&#8221;][vc_column css=&#8221;.vc_custom_1683841752766{padding-top: 0px !important;}&#8221;][vc_custom_heading text=&#8221;About us&#8221; font_container=&#8221;tag:h6|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221;][vc_custom_heading text=&#8221;Food with responsibility, flavor, and purpose&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221; el_class=&#8221;bold&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1765219125074{padding-top: 100px !important;padding-bottom: 100px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;Mission&#8221; font_container=&#8221;tag:h1|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221; el_class=&#8221;vino bold&#8221;][vc_column_text css=&#8221;&#8221;] To be leaders in swine production and pork sales, looking for low cost and <a href=\"https:\/\/keken.com.mx\/en\/our-purpose\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  Our purpose<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5710","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Our purpose - Kek\u00e9n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/keken.com.mx\/en\/our-purpose\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our purpose\" \/>\n<meta property=\"og:description\" content=\"[vc_row full_width=&#8221;stretch_row&#8221; 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