{"id":5707,"date":"2023-05-11T13:38:21","date_gmt":"2023-05-11T19:38:21","guid":{"rendered":"https:\/\/keken.com.mx\/value-chain\/"},"modified":"2026-05-06T12:16:24","modified_gmt":"2026-05-06T18:16:24","slug":"value-chain","status":"publish","type":"page","link":"https:\/\/keken.com.mx\/en\/value-chain\/","title":{"rendered":"Value chain"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;encabezado-cadena&#8221; css=&#8221;.vc_custom_1685640680733{background-image: url(https:\/\/keken.com.mx\/wp-content\/uploads\/2023\/06\/bg-cadena.jpg?id=2552) !important;}&#8221;][vc_column css=&#8221;.vc_custom_1685640828491{padding-top: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Value chain&#8221; font_container=&#8221;tag:h6|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_custom_heading text=&#8221;Total integration&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221; el_class=&#8221;bold&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1685641325285{padding-top: 100px !important;padding-bottom: 100px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1685641238924{padding-top: 0px !important;}&#8221;][vc_custom_heading text=&#8221;We are a leading Mexican company in swine production and pork marketing&#8221; font_container=&#8221;tag:h1|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221; el_class=&#8221;vino bold&#8221;][vc_column_text css=&#8221;.vc_custom_1714509984963{margin-bottom: 0px !important;}&#8221;]<\/p>\n<h5 style=\"text-align: center;\"><strong>Our operations are fully integrated through our Value chain,<\/strong> which goes from the reproductive process to the distribution at points of sale. This allows us to guarantee a nutritious, tasty food of the highest quality to the table of Mexican families and <strong>more than 10 countries<\/strong> in the American, Asian and African continents.<\/h5>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1685641859924{padding-bottom: 100px !important;}&#8221; el_id=&#8221;genetica&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2560&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1685643177075{margin-bottom: 15px !important;}&#8221;][vc_custom_heading text=&#8221;Genetics&#8221; font_container=&#8221;tag:h1|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221; el_class=&#8221;vino bold&#8221;][vc_column_text css=&#8221;&#8221;]To achieve<strong> excellent production standards<\/strong> in our operations and maintain the <strong>high quality of our products,<\/strong> we have a breeding stock of high genetic value, which ensures the attributes of good flavor in the meat and the quality that characterizes us. In our <strong>Artificial Insemination Centers (CIA)<\/strong> we house specialized studs for artificial insemination.<\/p>\n<p>With advanced technology and <strong>ISO-9001<\/strong> certified, we guarantee constant genetic improvement to all our production farms.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2561&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_id=&#8221;plantas-alimentos&#8221; el_class=&#8221;div-pa-balanceados&#8221; css=&#8221;.vc_custom_1685642098059{background-color: #ffffff !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1685642088252{padding-top: 0px !important;}&#8221;][vc_single_image image=&#8221;2564&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1685642092516{padding-top: 0px !important;}&#8221;][vc_single_image image=&#8221;2565&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1685643181229{margin-bottom: 15px !important;}&#8221;][vc_custom_heading text=&#8221;Balanced feed meal plants&#8221; font_container=&#8221;tag:h1|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221; el_class=&#8221;vino bold&#8221;][vc_column_text css=&#8221;&#8221;]We have three plants with the <strong>latest technology for the production of balanced feed meal<\/strong> based on corn, soybean, wheat, among other grains, and highly trained specialists in the processes of elaboration and control of our products.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1685642468414{padding-top: 100px !important;padding-bottom: 100px !important;}&#8221; el_id=&#8221;granjas&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1685642430812{padding-top: 0px !important;}&#8221;][vc_single_image image=&#8221;2570&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1685643185189{margin-bottom: 15px !important;}&#8221;][vc_custom_heading text=&#8221;Farms&#8221; font_container=&#8221;tag:h1|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221; el_class=&#8221;vino bold&#8221;][vc_column_text css=&#8221;&#8221;]<strong>We place special emphasis on <a class=\"vino\" href=\"https:\/\/keken.com.mx\/en\/animal-welfare\/\" target=\"_blank\" rel=\"noopener\">animal welfare<\/a> and the environment.<\/strong> In our farms we carry out the reproduction, breeding and fattening processes. Our facilities guarantee a high sanitary level environment free of the main swine diseases with automated technology, free access to water and feed, preventive medicine and specialized ventilation systems, we guarantee that our pigs live in an optimal environment for their development, completely free of stress. We have technology for the responsible use of water and the conservation of the native forest.[\/vc_column_text][vc_btn title=&#8221;KNOW MORE +&#8221; align=&#8221;left&#8221; css=&#8221;&#8221; link=&#8221;url:https%3A%2F%2Fkeken.com.mx%2Fen%2Fsustainability%2F%23ambiente|title:Sustainability&#8221; el_class=&#8221;btn-borde-vino bold&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1685642434428{padding-top: 0px !important;}&#8221;][vc_single_image image=&#8221;2571&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1685642532933{padding-bottom: 100px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2575&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;Contract production&#8221; font_container=&#8221;tag:h1|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221; el_class=&#8221;vino bold&#8221;][vc_column_text css=&#8221;&#8221;]With our <strong>Contract production model<\/strong> we incorporate into the productive dynamics <strong>groups of producer partners from the communities and individuals,<\/strong> totaling 70 production units in Yucatan, always updated and attached to our standards and regulations. This creates an economic synergy that generates jobs and development in the communities neighboring the operation. \u200b[\/vc_column_text][vc_btn title=&#8221;KNOW MORE +&#8221; align=&#8221;left&#8221; css=&#8221;&#8221; link=&#8221;url:https%3A%2F%2Fkeken.com.mx%2Fen%2Ffrequently-asked-questions%2F%231703087634802-dd878908-8c96|title:Frequent%20questions&#8221; el_class=&#8221;btn-borde-vino bold&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_id=&#8221;plantas-procesadoras&#8221; el_class=&#8221;div-pa-balanceados&#8221; css=&#8221;.vc_custom_1685642665990{background-color: #ffffff !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1685642088252{padding-top: 0px !important;}&#8221;][vc_single_image image=&#8221;2577&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1685643191549{margin-bottom: 15px !important;}&#8221;][vc_custom_heading text=&#8221;Packing plants&#8221; font_container=&#8221;tag:h1|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221; el_class=&#8221;vino bold&#8221;][vc_column_text css=&#8221;&#8221;]We have three packing plants, two located in Yucatan with a focus on the export and domestic markets, and a third plant in Guanajuato.<\/p>\n<p>Once the pig fattening process is finished, we have them available for the production of high quality meat products. In our plants, different cuts of fresh, frozen and post-processed pork are elaborated for the satisfaction of our customers. The meat goes through different procedures that guarantee its safety, freshness and quality.<\/p>\n<p>Our plants located in the towns of Um\u00e1n and Sah\u00e9, in the state of Yucat\u00e1n, have the approval to export to three continents, which recognize the quality and excellence of the installed processes.<br \/>\n[\/vc_column_text][vc_btn title=&#8221;KNOW MORE +&#8221; align=&#8221;left&#8221; css=&#8221;&#8221; link=&#8221;url:https%3A%2F%2Fkeken.com.mx%2Fen%2Fa-world-class-company%2F|title:A%20world%20class%20company&#8221; el_class=&#8221;btn-borde-vino bold&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1685642092516{padding-top: 0px !important;}&#8221;][vc_single_image image=&#8221;2578&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_id=&#8221;comercial&#8221; css=&#8221;.vc_custom_1685643108942{padding-top: 100px !important;padding-bottom: 100px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1685643123429{padding-top: 0px !important;}&#8221;][vc_single_image image=&#8221;2581&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1685643126971{padding-top: 0px !important;}&#8221;][vc_single_image image=&#8221;2580&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1685643195259{margin-bottom: 15px !important;}&#8221;][vc_custom_heading text=&#8221;Sales&#8221; font_container=&#8221;tag:h1|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221; el_class=&#8221;vino bold&#8221;][vc_column_text css=&#8221;&#8221;]In Kek\u00e9n we produce and commercialize a <strong>wide variety of pork cuts,<\/strong> products and by-products that satisfy the needs of the national and international markets.[\/vc_column_text][vc_btn title=&#8221;KNOW MORE +&#8221; align=&#8221;left&#8221; css=&#8221;&#8221; link=&#8221;url:https%3A%2F%2Fkeken.com.mx%2Fen%2Fsales%2F|title:Sales&#8221; el_class=&#8221;btn-borde-vino bold&#8221;][vc_single_image image=&#8221;3334&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1703048029265{padding-top: 100px !important;padding-bottom: 100px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1685643123429{padding-top: 0px !important;}&#8221;][vc_single_image image=&#8221;2581&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1685643126971{padding-top: 0px !important;}&#8221;][vc_single_image image=&#8221;2580&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1685643195259{margin-bottom: 15px !important;}&#8221;][vc_custom_heading text=&#8221;Comercial&#8221; font_container=&#8221;tag:h1|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;vino bold&#8221;][vc_column_text]En Kek\u00e9n producimos y comercializamos una <strong>gran variedad de cortes, productos y subproductos de cerdo<\/strong> que satisfacen las necesidades del mercado nacional e internacional.[\/vc_column_text][vc_tta_accordion gap=&#8221;3&#8243; c_position=&#8221;right&#8221; active_section=&#8221;1&#8243; collapsible_all=&#8221;true&#8221; el_class=&#8221;acc-politicas&#8221;][vc_tta_section title=&#8221;Mercado Nacional&#8221; tab_id=&#8221;1703048022324-9dbf7c6d-469b&#8221;][vc_column_text]Destinamos el 60% de nuestra producci\u00f3n para el mercado nacional, comercializando cerdo vivo, canales, cortes frescos, al vac\u00edo y congelados, as\u00ed como una l\u00ednea de productos de valor agregado que facilitan la preparaci\u00f3n de alimentos a nuestros clientes.\u200b<\/p>\n<p>En M\u00e9xico, contamos con centros de distribuci\u00f3n estrat\u00e9gicamente ubicados, rutas para entrega directa a negocios, venta para auto servicios, mayoristas, \u201cfood service\u201d, centros de consumo, empacadoras y tambi\u00e9n con nuestra propia cadena que ya posee m\u00e1s de 500 tiendas (<strong><a class=\"vino\" href=\"https:\/\/maxicarne.com.mx\/\" target=\"_blank\" rel=\"noopener\">Maxicarne<\/a><\/strong>), donde comercializamos productos de cerdo, res y pollo, para los hogares de las familias mexicanas y peque\u00f1os negocios de alimentos preparados.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Mercado de Exportaci\u00f3n&#8221; tab_id=&#8221;1703048022349-e822de8f-255a&#8221;][vc_column_text]En el mercado de exportaci\u00f3n, con nuestras marcas <strong>Kek\u00e9n<\/strong> y <strong>Kiniton<\/strong>, ocupamos el primer lugar nacional en exportaci\u00f3n de carne de cerdo. Exportamos a los principales mercados internacionales como son: Jap\u00f3n, Corea del Sur, Hong Kong, China, Canad\u00e1, Estados Unidos, Chile, Singapur, Vietnam, Angola, Liberia, Cuba, Costa de Marfil y Hait\u00ed.\u200b<\/p>\n<p>Contamos con productos especializados para el mercado de exportaci\u00f3n, y realizamos cortes a la medida, seg\u00fan las necesidades de nuestros clientes.\u200b<\/p>\n<p>La integraci\u00f3n de nuestras operaciones, permite la trazabilidad de todos nuestros productos y garantiza la calidad e inocuidad de los mismos.[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][vc_single_image image=&#8221;3334&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;encabezado-cadena&#8221; css=&#8221;.vc_custom_1685640680733{background-image: url(https:\/\/keken.com.mx\/wp-content\/uploads\/2023\/06\/bg-cadena.jpg?id=2552) !important;}&#8221;][vc_column css=&#8221;.vc_custom_1685640828491{padding-top: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Value chain&#8221; font_container=&#8221;tag:h6|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_custom_heading text=&#8221;Total integration&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221; el_class=&#8221;bold&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1685641325285{padding-top: 100px !important;padding-bottom: 100px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1685641238924{padding-top: 0px !important;}&#8221;][vc_custom_heading text=&#8221;We are a leading Mexican company in swine production and pork marketing&#8221; font_container=&#8221;tag:h1|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221; el_class=&#8221;vino bold&#8221;][vc_column_text css=&#8221;.vc_custom_1714509984963{margin-bottom: 0px !important;}&#8221;] Our operations are fully integrated through our <a href=\"https:\/\/keken.com.mx\/en\/value-chain\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  Value chain<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5707","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Value chain - Kek\u00e9n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/keken.com.mx\/en\/value-chain\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Value chain\" \/>\n<meta property=\"og:description\" content=\"[vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;encabezado-cadena&#8221; css=&#8221;.vc_custom_1685640680733{background-image: url(https:\/\/keken.com.mx\/wp-content\/uploads\/2023\/06\/bg-cadena.jpg?id=2552) !important;}&#8221;][vc_column css=&#8221;.vc_custom_1685640828491{padding-top: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Value chain&#8221; font_container=&#8221;tag:h6|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_custom_heading text=&#8221;Total integration&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221; el_class=&#8221;bold&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1685641325285{padding-top: 100px !important;padding-bottom: 100px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1685641238924{padding-top: 0px !important;}&#8221;][vc_custom_heading text=&#8221;We are a leading Mexican company in swine production and pork marketing&#8221; font_container=&#8221;tag:h1|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221; el_class=&#8221;vino bold&#8221;][vc_column_text css=&#8221;.vc_custom_1714509984963{margin-bottom: 0px !important;}&#8221;] Our operations are fully integrated through our ... 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